Online Marketing – Your Website Part 1

One of the first things we try to understand when meeting with new clients, is how their website fits within their marketing plan.  It’s important to realize that your marketing drives people to your website. A website is not a marketing plan, but is likely part of a marketing strategy.

Digital interactions are common place, so users today expect that the information they want will be available and accurate. Whenever it’s not, they are disappointed and credibility with whatever brand they are interacting with.
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The truth is that if you don’t keep up with technology on your website, you will fall further and further behind as the landscape changes. Don’t have a mobile friendly site? Chances are your competitors do and your customers will land on their website if they are frustrated with yours.

An effective website is simple, well thought out, and highly functional. Your business goals and the needs of your target market should overlap. Design your website to appeal only to your target market.

Ask yourself these questions about your current website;

  • Is your website mobile friendly?
  • Does your website load properly in all modern web browsers? (www.browserstack.com)
  • Does your website answer all of the questions your users may have? Are these answers easy to find?
  • Is your website reflective of your brand?
  • Is your website up to date?
  • Are all of your services or products easy to find?
  • Are all of your policies easy to find? (shipping, returns, etc.)
  • How does your website compare to those of your competitors? Are you proud of your site, or jealous of your competitors

A Website is not a Marketing Plan…

It’s always a good idea to have someone outside your circle, view your site and provide honest feedback. Your website is likely a very valuable piece of your digital marketing strategy and make take time to get it right.